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Posted by on Jul 10, 2014 in Elevate, Empower, Inspiration, Woman on the RISE | 0 comments

Woman on the Rise – Julie Cimity

Woman on the Rise – Julie Cimity










Branding Monster

Founder’s Name & Title: Julie Cimity, Owner

Best contact email:

Web URL:

Facebook Page: | Twitter Handle: @brandingmonster

Your 140-character pitch: I’m an easy-going, motivated entrepreneur with a million ideas, a huge love for my family & a sarcastic sense of humor to get through it all.

Your Elevateher pitch! {your 90 second pitch about your brand}: Unlike most marketing companies, I don’t have set “cookie cutter” packages. Every brand is different, so I treat them as such. I create a customized package based on each client’s exact needs, leaving out all unnecessary items that don’t benefit their business. Pinterest can be great for some, while pointless for others, so it’s great to speak with each client at the very beginning to find out their goals and their unique story to get a full grasp on who they are. Otherwise, they aren’t able to be successfully branded!

Your immediate region {within 100 miles}: Southern California

Featured products &/or services:

Social Media Marketing
Public Relations (PR)
Digital Ad Campaign Creation and Management
Content Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (Pay-Per-Click Advertising)
Web Design and Development
Brand Development
Graphic Design
Print Design

What do people think you do for a living?

Post on Facebook

What do you actually do for a living?

I focus on marketing. I take time to create a complete marketing strategy, posting on all social accounts with a premeditated purpose for each and every one of my clients. That’s just the beginning of my day. I also do extensive blogger outreach daily to notable and distinguished blogs, continuous engagement with followers of all accounts, content creation, and other daily tasks that arise. There aren’t 3-6 month campaigns anymore. There are 365 day campaigns. Before, there were ads that lasted 3-6 months, using the same picture. Now every account is different and requires new content each day.

Tell us about your passions!

My top passion is spending time with my family and friends. I have such an amazing support system. I love traveling with them and creating memories that will last a lifetime.
Another passion of mine is getting results with my marketing skills. To get attention from a large account and brainstorm new out-of-the-box ways to gain traffic and exposure is the drive that pushes me harder every day. I am lucky to have found a team that has the same passion.

Who|what inspires what you do?

My biggest inspiration would have to be Gary Vaynerchuk. He is a very famous social media marketer that took his father’s wine shop to a new level by creating which led the store to grow from a $3 million company to a $45 million business, which then led to Wine Library TV. Listening to him speak is incredibly motivating because he explains things in ways that make you stop and ask yourself, “Why didn’t I think of that?!” His drive and passion for what he does inspires me to learn as much as I can every day. The marketing world is always changing and his advice has been a huge stepping stone in creating my business. I highly recommend his book, “Jab, Jab, Jab, Right Hook”.

Was there a turning point in your life that led you to your current career?

Definitely. In 2005, I was working as a receptionist for a promotions company. I was tired of having such a limited position and making $10/hour, so I decided to go to MySpace and reach out to local bands to offer our services. I put together a template letter introducing myself, explaining that I would be able to put their band name on any products they’d like for the lowest cost out there. I sent out about 100 emails and by the end of the day, I had over 50 responses. So I went back to work after dinner and I responded to all of them, including quotes with pricing and options. That was the beginning of my social media career. The next year, I had a son and wanted a job closer to my house so I didn’t have to spend over 2 hours in traffic every day. I started working for an online party and wedding planning guide, selling ads to vendors.
In 2009, I went through a divorce and was completely unhappy with where my career was going. The ad sales were declining and I was barely able to pay my bills. I was trying to start my own baby gift business on the side, using social media to help gain more exposure. I was even thinking of getting my real estate license. I was completely lost.

The night of September 11, 2009 changed my life. I was in a car accident that flipped my car and broke my neck. I was in the hospital for 1 month and in a halo for 3 months. I lost my driver’s license for a year and was out of work as well, which prevented me from paying my bills and being able to fully take care of my son. I was living in my parent’s house again and felt like I would never get my life back because of how many bridges I had to cross just to be able to feel like a normal human being again.
In December 2009, I met the love of my life. He inspired me to be the best person that I could be. He gave me hope and made me push to get more out of my second chance at life.

Once I was able to work again, I started looking for social media marketing positions because I knew how to get results and wanted to focus on a job I knew I was naturally good at and actually enjoyed. The first company I worked for was a complete joke. I was there for 11 months before I found a better job, after months of searching. I still wasn’t making a sufficient income, so I began to look for clients to work for on the side. On weekends, I would meet people at Starbucks to teach them how to use social media. I found 2 clients that I would work for from home which helped out a bit more. Then at the end of September, my boss called me into his office. I thought he was calling me in because my 90 days were up and I was promised a raise. Instead, he explained that he was letting my position go and was going to give me my vacation pay and benefits until the end of October. I knew I had to do something.

The next day, the owner of GrooveBook called me. He had found my ad and asked if I could come in for an interview. He offered me a full time job while working from home. I already had the other 2 clients, so I was now making more than I was at my full time job at the office. I bought a website domain and here I am, 1 ½ years later, happier than I’ve ever been. I am able to work from home and spend time with my son. I hired someone to help me for the first time in December 2013 and that has gone better than I ever could have imagined. I am now able to take on more clients and advance my business into a comprehensive marketing team.

If money weren’t a factor, what would you be doing?

I would be doing the same thing I’m doing now. I have such a passion for getting results and helping small companies grow. Helping GrooveBook get on The TODAY Show in January 2013 was such a huge accomplishment for me, I am constantly looking for more opportunities to help my clients, in addition to growing my own company.

How does your brand benefit your community and|or a greater purpose?

I think my brand speaks to small companies because they don’t have a huge marketing budget when they first call me. They know they need to be on social media, but they don’t know how to do it themselves. Most marketing companies have huge packages that are already put together without initially speaking to the client and I think that’s where Branding Monster stands out. I take the time to listen to their story, customize a marketing campaign and create their voice to help build their brand. Again, watching companies grow from something small is so inspiring to be a part of. I fully understand the challenges, financial aspects and time it takes to market your business because I am a small business as well.

What’s in your Bucket List?

I would give anything to explore Europe. That has been at the top of my bucket list for as long as I can remember.
I would also love to become a larger agency with a larger team that has the same goals and beliefs as I do. I want to build a fun office that people look forward to waking up and going to every day.

Knowing all you know now, what would you tell your 20 year old self?

You don’t think things will happen to you, but you never know what curve balls life is going to throw at you. Life could be gone in an instant. Live life to the fullest every single day because tomorrow is never promised.

What’s you go-to stress reliever?

I have to admit, I’m a huge fan Disneyland. Because I live in Los Angeles, having a season pass makes it easy because to go for a few hours of the day to escape everything. Taking my son there brings back so many memories of my own childhood and seeing the huge smile on his face puts a huge smile on mine. No matter what is going on, I know I can go there and forget about stress and be a kid again.
Going for a run also helps clear my head. I brainstorm while running and think of ways to grow my business as well as my client’s.

What is your strategy for turning a negative into a positive?

I always try to think back to my accident and realize that things can be so much worse. You have to take a step back and realize how much you have right in front of you, the things that really matter in life.

How do you perceive retirement?

I can’t imagine myself never working. I think I will always be trying to keep myself busy somehow. I want to live near my children and have a sustainable income to still be able to travel with my husband. I never want to be reliant of my children. My 98 year old grandmother lives on her own and still makes dolls for a foundation called My Stuffed Bags. It’s a foundation for children that are rescued each year from abuse, neglect and abandonment and don’t have anything of their own. They fill the bags with items such as blankets, toiletries and my grandma’s dolls for the younger children. She is such an inspiration still making these dolls, 2 years away from turning 100 years old. That’s how I picture my retirement; helping the community in a way to make a difference in someone’s life.  My grandma is an incredible role model.

Do you have a personal philosophy you’d like to share?

Make the most of each day. I know that I am repeating myself, but I can’t put it any other way. My car accident was a wakeup call. To imagine myself not living to watch my son turn into the amazing person that he has become is inconceivable. Make sure everyone knows how much you care about them. Work hard and do something today that your future self will thank you for.

What would you like your legacy to be?

I want to be remembered as someone that made a difference in people’s lives. Whether it’s by helping them achieve their American Dream or helping inspire another person to take their first step in creating it, I want people to look back and remember me as part of that journey.