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Posted by on Feb 7, 2014 in Elevate, Empower, Inspiration, Woman on the RISE | 0 comments

Woman on the Rise – Joyce Layman

Woman on the Rise – Joyce Layman


JL head shot


Organization Name: Mind By Design

Founder’s Name & Title: Joyce Layman, Chief Dot Connector

Best contact email:

Web URL:

Facebook Page:  |  Twitter Handle: @joycelayman

Your 140-character pitch: {how you’d describe yourself on Twitter}

TEDxUMKC speaker, possibilities thinker, entrepreneur, closet techie, strategic connector, leap taker, president NSA-KC, living life in Layman’s terms

Your Elevateher pitch! {your 90 second pitch about your brand}:

Have you ever caught yourself having a debate in your head? A debate about the goals you’re setting, challenges you’re facing, or frustrated that you can’t pinpoint the missing link in your next level of success? The greatest obstacle you’ll ever face is truly the four inches between your ears!  My process helps you to see past blind spots, uncover those critical gaps in performance and habits that hold you back.  When you connect the dots you can transform the results in your business and life.

Your immediate region {within 100 miles}: Kansas City!

Featured products &/or services:

Just Another Leap (book, audio program w/ workbook – available spring 2014)

Keynote speaking, workshops

What do people think you do for a living?

They’re not sure, they just know I seem really busy :)

What do you actually do for a living?

I’m a keynote speaker and consultant with a speciality in shifting mindset and guiding individuals and organizations through change. I also partner with Breandan Filbert of SalezWORKS. Her expertise is in prospecting and we’ve found a number of clients need a mindset shift first to maximize her process. We both build our businesses on center of influence relationships so it was a natural fit to partner.

Tell us about your passions!

In the words of the great country music philosopher, Clay Walker, I want to drink every drop of happiness till they cover me up, I want to live, I want to laugh and I want to love! Life deals enough challenges so I believe humour is essential.  I chose the entrepreneurial route instead of college so I have a thirst for knowledge and thrive on new challenges. I love making strategic connections and watching synergies happen! Pushing comfort zones is something I believe we need to do in order to get to the next level. I’m on a mission to help others see beyond what they perceive is currently possible and ease their comfort zone leaps.

Who|what inspires what you do?

Here’s the short list: My Mom, Diana Nyad, Bob Burg (author/speaker), Darren Hardy with Success Magazine, my friend Marti Hill (be sure to watch her story on CBS 48 Hours Live to Tell), Denise Mills (changed my life), Harry Campbell (CEO and author), Barbara Corcoran and the rest of the Shark Tank folks, Amy Purdy, Brene Brown, the audiences I speak to, heart warming stories on facebook and twitter, Kyle Maynard. My family and friends are a terrific source of inspiration too!

Was there a turning point in your life that led you to your current career?

Yes!  In an effort to learn more about networking, I attended an event where Denise Mills was speaking. She had the kind of energy that literally lit up the room when she walked in. I wasn’t sure what that energy was, but knew I wanted some of it. This was during a point in my life I had just come out of a devastating relationship and was trying to find focus in my business. Denise and I met a few weeks later for coffee and during the conversation she said, “there’s this program you need to go through.” I didn’t care what it was, or even the cost. Knowing Denise was enough. The program was Investment In Excellence created by The Pacific Institute.  Investment In Excellence is based in cognitive psychology so it helped me to understand how my mind worked and how my thoughts were creating my results. I had so many light bulb moments in the first day that I called the facilitator and said, “I’m not quite sure what I’ve got my hands on but know I need to teach this!”  A few months later I went through the training. The curriculum is the foundation for my life and the work I do.  It’s helped me overcome my greatest fears and take leaps in business I never dreamed possible!

If money weren’t a factor, what would you be doing?

Exactly what I’m doing now!

How does your brand benefit your community and|or a greater purpose?

I started a ripple effect with my facebook and twitter posts without even knowing it. It’s so cool to have someone send me a message to say how much they appreciated the timing of a particular quote or article ! That feeling goes to another level when they tell me they shared it with a friend who was struggling and needed to hear that very thing. One person shares with another and the impact can be felt across a community and thanks to social media, around the world.

What’s in your Bucket List?

Speaking at TEDxUMKC last September allowed me to cross one thing off. Seeing it go viral is at the top of the list!! I’d love the chance to do another TEDx talk and of course, TED. Travel to: Tuscany, Paris, New Zealand and Belize (continue to add to this list). Research and find the 10 best Spa’s in the world and spend a week at each one. Start riding dressage again and attain 2nd level with my Friesian cross horse. Share the stage with Darren Hardy of Success Magazine. And…..

Knowing all you know now, what would you tell your 20 year old self?

Wow, that was 29 years ago! The first thing would be to buy Microsoft stock as soon as it’s available. Find a great financial advisor and get a plan for retirement asap. Working on personal development sooner than later will save you a lot of headaches and cosmic 2×4′s. There will be challenges, and some will feel overwhelming but know you’ll get through. Choose your friends wisely because you are truly the average of the five people we spend the most time with. Schedule more time to spend with your amazing family. Thinking you’ll catch up later doesn’t always happen and when you lose your parents too soon it is something that will lay heavily on your heart. Enjoy your time away from work because it’s essential to de-stress. Laying your heart on the line can hurt sometimes, and the only way to know great love it to take that risk. Learn to time block and use it daily. Find a mentor or maybe two. Be open to the possibilities of what your future holds. I know you think you’ve got it all figured out, but where you’re at now is so far from where you’ll be at 30, 40 and 50 years young. Tell the people you love that you love them and do it often.

What’s you go-to stress reliever?

Quiet time to read, yoga, have a glass of wine and simply recharge. Occasionally I will veg out with Big Bang Theory or West Wing reruns. On the flip-side, having a night out with friends where I laugh so hard my sides hurt. It’s hard to be stressed then!

What is your strategy for turning a negative into a positive?

Everyone is entitled to have a pity party on occasion as long as they don’t stay to long or invite anybody!  Turning a negative into a positive is all about perspective. When something negative happens you have choice to dwell in the negative or acknowledge it as a lesson and move on. Remember to breathe deeply too!

How do you perceive retirement?

Not sure that I will ever retire in the traditional sense.  I’ve been on several boards over the years and feel I can add value to promoting worthy causes.  Mentoring is another way to share wisdom and nurture future leaders.  I’m currently mentoring a student at KU. Katie is simply awesome and she’s taught me a lot through the experience. Social media is something I do regularly for my business now and would love to have more time to connect and converse.  Of course more vacations are on the list. It would be great to finally catch up on all the books I have on my shelf, in my Kindle and Audible!

Do you have a personal philosophy you’d like to share?

I believe that if you change your thoughts you can change your life. We have a tendency to get stuck in our own beliefs without even realizing it. Our beliefs create the stories we tell over and over again. Some serve us, but it’s the ones that limit our potential that need to be recognized. Once you have an awareness, you can shift your thoughts and literally change your life.

What would you like your legacy to be?

To be remembered for making a difference. This realization hit me as I was sitting at the memorial service for my friend, Merry Ann. She was tragically killed in a car crash at 42. The funeral home was literally overflowing with people to the point they had all the doors open. To see the lives she had touched was a profound experience. It’s easy to discount the impact we have on other’s lives in daily interactions. You can make a difference!