Pages Menu
TwitterRssFacebook eventbright google plus
Categories Menu

Posted by on May 23, 2013 in Elevate, Getting it Done, Inspiration, Woman on the RISE | 0 comments

Woman on the RISE – Eve Yen

Woman on the RISE – Eve Yen


Eve Yen

LaFresh Group & Diamond Wipes International  | Eve Yen, Owner and President (please be sure to copy | | @diamondwipes | @lafreshgroup

Your 140-character pitch: I am a firm believer in US manufacturing. Almost 20 years since I started the business, we are still here.

Your immediate region {within 100 miles}: Sunny Southern California

Featured products &/or services: All things wet wipes!

Editor’s Note: These are not your mama’s wet wipes. Eve and her team have thought of everything! From anti-bacterial to makeup removal, antiperspirant and skin care wipes for every skin type! There are even wipes for your doggy’s ears. These wipes smell amazing, work beautifully, don’t make you feel sticky and are built to travel. I was introduced to these a few years ago and have used them for a variety of events, and love them! They are designed for everyone; if you are a person on the go, place your order now!

What do people think you do for a living? Everyone knows me as the wet wipe manufacturer.

What do you actually do for a living? I’m a proud owner of my companies Diamond Wipes International and La Fresh Group. I love to innovate the new ideas. My daily aspiration is to lead the trend in our industry.

Tell us about your passions! It’s all about the innovation, never settling for what we have but always looking for new things and new ways of doing things. In other words, always think about what we can do.

Who|what inspires what you do? The sense of achievement is a great inspirational driver for me.

Was there a turning point in your life that led you to your current career? Yes! In 1994, I moved to California from Taiwan so that my daughters would have the opportunity to participate in American education. In the same year I started my company Diamond Wipes to support the family.

If money weren’t a factor, what would you be doing? Money is a reality but should never be your only drive. I would still be doing what I do now day in and day out.

What’s in your Bucket List? I would love to travel more. Many more destinations. And I hope to continue writing stories.

Knowing all you know now, what would you tell your 20 year old self? Be more adventurous. Travel more to see the world. Make more friends. Learn Spanish and French. And immerse yourself in the arts — appreciate and practice.

What’s you go-to stress reliever? I love to exercise and do taichi. Reading is a must. So are writing and also watching movies. Gardening helps me to get on my knees and get my hands dirty and feel the earth. Calligraphy is also important to maintain a sense of peace, discipline, and balance.

How do you perceive retirement? Working is my favorite hobby. My work is not a job.

Do you have a personal philosophy you’d like to share?

Live in the moment.

What would you like your legacy to be? I hope that my legacy can inspire future generations of girls to know that, if I could do it, they can, too!